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Introducing the Sustainable Series

With so much going on in the world, we understand climate issues are just a drop in the bucket of where we can improve. 

Last year we sat down to take a look at the ugly truth behind the textile industry and came up with a long term plan for how we can Do Better. We're excited to finally introduce our Sustainable Series. 

We know it's a long road ahead and we're eager to start logging those miles for the next generations to come. Our first stop: Organic Cotton + Bamboo.


Why Bamboo? 

Bamboo is one of the fastest growing plants on earth. It requires no fertilizer or pesticides, uses very little water and self regenerates from its own roots. It produces 35% more oxygen than trees, is beneficial for the soil, and is highly renewable. It’s a pretty rad plant, not to mention silky soft! Colors are created with low impact dyes. 

Why Organic Cotton?

Organic crops aren't treated with pesticides, insecticides, herbicides and Genetically Modified Organisms. These toxins are harmful for farmers and workers, consumers, and entire wildlife eco-systems. Our organic cotton is GOTS certified.

Where do these materials fall short? 

Bamboo is much like rayon and requires chemicals to process it to turn it into the soft material needed to produce soft goods like shirts. This process produces solvents that are toxic. We are hopeful that technology will continue to develop so this part of the process becomes less environmentally harmful. 

When we weighed the pros and cons of Bamboo with other materials we decided that it is BETTER. It's not perfect, but it's more sustainable than man-made fabrics like Polyester and Nylon which are not biodegradable and they all rely on the petrochemical industries for their raw material. Collective small steps equal big results for our planet. 

What's next?

This is just the start! We're eager to dive into the hemp industry and work with other materials that are eco-friendly and sustainable. Please let us know how you like your Organic Cotton + Bamboo shirt, feedback helps us continue to improve!

Click here to see our full Spring Line and shop the Sustainable Series!



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